How strategic content can communicate ownership to
employees and trustworthiness to customers.
Finally after a couple of years of doing business, customers are beginning to appreciate the value of the products. Cash flow is positive. More and more opportunities arise, but decisions have to be made, and some are critical to survival. Everyday balancing the demands for growth with efforts to minimize risk prevail, and for the first time managing growth has become more important than creating growth. Systems are created to control the increasing complexity and innovation begins to slow.