The Value Sell helps people create strategic content that is designed to project the unique value of a company and its products. Our digital age is making this task formidable for everyone now has access to vast amounts of data -sometimes relevant, sometimes not - and customers are often confused by so many competing alternatives.
Some people work directly with customers and products, and yet others inside companies are not hands on at all. And strategy is usually created by management with and sometimes without knowledge of products or customers. But regardless of how the strategy is formed, it still has to be sold to the personnel who will implement the plan. Alignment of perceptions, motivations and goals is achieved when management and the employees want to work together towards a common strategic goal and strategic content can be very motivating to both employees inside the organization as well as customers outside the organization.