Biographical

Loyd Searle is a Senior Consultant and President of The Value Sell which was founded in 2001 to help executives understand how to create small manageable transitions to produce cumulative effects that are large. Searle creates and implements strategies for awareness, consideration/trial in both the traditional world of marketing, and in business-to-business e-commerce. The Value Sell provides strategic marketing to help communicate customer value through:

Mr. Searle's experience includes more than twenty years of leadership in marketing and sales of complex, intangible, and high technology products and services. Throughout the 80s, he worked on hundreds of projects solving diverse and complex problems while leading High Tech Promotions, Inc., a high technology marketing consulting agency. One client grew 600% within one quarter, and another client became the 7th fastest growing company in New England. Mr. Searle has worked within many industries, for example in High Technology—Raytheon, Analogic, and National Micronetics, in Industrial—Vitronics, Morton Thiokol, and Colonial Gas, in Instrumentation—Panametrics, and in Professional Services— Sullivan Bille.

Loyd Searle is a strategic thinker and also executes strategy as a skilled writer and creative director.  He has researched, written, and published feature articles in prestigious journals like STRATEGY AND LEADERSHIP, IEEE SPECTRUM, ELECTRONICS, and SOLID STATE TECHNOLOGY. Many of his previous clients still rely on his creative or visual communications, and after many years continue to utilize his work. Current engagements involve solutions for building intranet/extranet site presence, e-newsletters, purposeful communities, corporate identity, and brand development.

Mr. Searle received his BA from the University of Massachusetts at Amherst, with distinction in Persuasion Theory, and since 1996, has served as a board member of the Strategic Leadership Forum, Boston Chapter of the International Society of Strategic Management and Leadership. As Director of Marketing and Communications, Loyd played an instrumental role in the strategic re-positioning and packaging of the Forum's monthly programs. (The Forum strives to honor visionaries who lead their organizations to positions of strategic competitive advantage or unprecedented achievement.)

Publications:

Has talent, needs customers...(pdf)...An engineering lab profits from its first strategy experiments Strategy and Leadership, May-June 2002...Published by Emerald Insight

The Bombsight War: Norden Vs Sperry..(pdf)...As the Norden Bombsight helped write World War II's aviation history, the less-know Sperry technology pioneered avionics for all-weather flying...Published by SPECTRUM IEEE #0018-92235/89/0900-0060

Back-contact resistor network pares wire count in ECL hybrids...(pdf)...Thin-film tantalum-nitride resistor chip eliminates four interior wire bonds with a common back contact...Published in Electronics Magazine by McGraw-Hill May 19,1982

Determination of Pre-Seal Vacuum Bake Conditions by Using Al203 In-Situ Moisture Sensor Chips...(pdf)...Published in Solid State Technology, October 1979 by PenWell

What Clients Say:

About launching a product in a product centric environment and making an idea a reality with creativity and resourcefulness.

Profit From Idea: A product centric company (Analogic Corporation) which designs and manufactures systems and subsystems for Original Equipment Manufacturers (OEMs) in the health and security industries. The Company offers products in Computed Tomography (CT), Digital Radiography (DR), Ultrasound, Magnetic Resonance Imaging (MRI), Patient Monitoring, Cardiovascular Information Management, and Embedded Multiprocessing applications.

About creating and managing growth in a small high tech start up when the product was just begining to move. When their strategy and execution were both critical to their existance.

Stable Growth: A small high tech start up revolutionized the thermal process industry (Vitronics Corporation) with its patented convection/infrared technology. Since its formation in 1981, this high growth, high technology company specialized in the design, engineering, and assembly of state-of-the-art thermal processing and cleaning equipment. In addition to offering a continually expanding product line to the surface mount assembly industry, Vitronics aggressively pursued diverse new markets for its convection/infrared thermal process systems.

About a professional society of management consultants and corporate executives that needed to redefine their direction and how they communicated value.

Strategic Advantage: The Strategic Business Forum (sbiz) brings together business executives to share knowledge and ideas for outstanding business performance. They build their meetings around hard-hitting presentations from nationally-respected thought leaders and industry-leading executives. The programs are structured to trigger idea-sharing dialogues among executives about pressing concerns, and to keep peer-to-peer conversations going. (also consider reading the case study Has Talent, Needs Customers.(a pdf) it shows the role creativity and intuition play in the formation of strategy.)

About a professional services company, an accounting firm, and how they discovered a better way to communicate how they create value to make it easier for them to sell their intangible services and enhance their relationships with their customers.

Customer Trust: A large accounting firm (Sullivan Bille P. C.) believes accounting is more than just static numbers on a tax return or financial statement. It involves thoughtful analysis and insight into the relationship between resources, overhead, working capital, assets and revenue. It requires the ability to anticipate changing conditions and the flexibility to adjust. And it is based on thorough knowledge of how the business operates and an ability to create a sound growth strategy.